Our work on similarity measurement between brands using SNSs is now featured
1. on the UTokyo press release website
2. on the science news wire service EurekAlert
Article:
What’s your brand?
A new algorithm analyzes social media data to help brands improve their marketing
https://www.u-tokyo.ac.jp/focus/en/press/z0508_00090.html
https://www.eurekalert.org/pub_releases/2020-02/uot-wyb020520.php
The original paper is:
Yiwei Zhang, Xueting Wang, Yoshiaki Sakai, and Toshihiko Yamasaki, "Measuring Similarity between Brands using Social Media Content," ACMMM Asia, 2019.
https://arxiv.org/abs/2001.03353
1. on the UTokyo press release website
2. on the science news wire service EurekAlert
Article:
What’s your brand?
A new algorithm analyzes social media data to help brands improve their marketing
https://www.u-tokyo.ac.jp/focus/en/press/z0508_00090.html
https://www.eurekalert.org/pub_releases/2020-02/uot-wyb020520.php
The original paper is:
Yiwei Zhang, Xueting Wang, Yoshiaki Sakai, and Toshihiko Yamasaki, "Measuring Similarity between Brands using Social Media Content," ACMMM Asia, 2019.
https://arxiv.org/abs/2001.03353